Having business social media accounts greatly increases the likelihood of a potential customer finding you. Social media is the easiest and most affordable way to stay in contact with those customers. It provides a level of 2-way communication that is gives a greater sense of connection between you and your audience, allowing them to comment or send you direct messages.

In this guide, you’ll learn about various social media platforms and types of content, the potential for advertising, and additional tips you’ll only get within this guide.

Sections include:

• Social Media Sites

• Types of Content to Post

• Advertising and Boosted Posts

• Managing All of Your Social Media Channels

• Common Pitfalls to Avoid

• Social Media Strategy